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Will this be the biggest Black Friday ever? Stores hope to achieve record results


Will this be the biggest Black Friday ever? Stores hope for record revenue as bargain hunters rush to strike deals amid fears of Christmas shortages

  • About 45 percent of us will be going to the high streets or shopping online for this year’s event
  • Spending estimates vary, with one study putting the figure at £9 billion
  • People were encouraged to shop early amid warnings of shortages










Desperate stores are hoping for a shot in the arm tomorrow as records gear up to hunt down their Black Friday deal.

About 45 percent of us intend to go to High Street or shop online for this year’s event, according to research — a significant increase from 38 percent last year.

At the same time, 80 percent say they expect to hand over more money than they did in 2020.

Spending estimates vary, with one study putting the figure at £9 billion and another showing it would reach a record £12 billion.

Desperate stores hope for a shot in the arm tomorrow as records prepare to hunt for a Black Friday deal

People were encouraged to shop early amid warnings of a shortage on shelves in the lead-up to Christmas.

Electricity giant AO World and trade bodies this week confirmed inventory issues linked to long-standing difficulties with container shipments and congestion at ports.

Yesterday it was claimed that global supply chain problems mean that some traces of Christmas could “disappear from supermarket shelves”.

Accounting firm EY, which conducted the survey of shoppers, said: “Interest on Black Friday is much higher than last year.

“Reports of supply chain challenges and product shortages seem to encourage consumers to make purchases.”

“Our survey shows that the appetite to spend is there,” said Silvia Rendon of the company.

Direct insurer expects to spend £12 billion on a staggering 30 million items on Black Friday.

The number of participating shoppers is estimated at 17 million and the average spend is £700. Black Friday has essentially become an online event in recent years.

About 45 percent of us intend to go to High Street or shop online for an event this year, according to research — a significant increase from 38 percent last year.

About 45 percent of us intend to go to High Street or shop online for an event this year, according to research — a significant increase from 38 percent last year.

However, analysts Springboard, who measures the numbers of street shoppers, expect an increase of about 20 percent tomorrow.

It comes after the heads of nearly 50 major beverage companies sounded the warning of a shortage in a letter to Transportation Secretary Grant Shapps.

Without “urgent action,” they said, retailers face “falling deeper into the chaos of delivery.”

“We are already seeing significant delays in delivery times for wine and spirits, which are driving up costs and limiting the range of products available to UK consumers,” said Miles Bell, chief executive of the Wine and Spirit Trade Association, which organized the speech.

Food industry chiefs have also warned that there may be a smaller range of products available.

Shane Brennan, head of trade body for the Cold Chain Consortium, said shelves won’t be empty but that “all the extras” like people indulging in Christmas may not be on display due to the need to “streamline” supply chains.

A government spokesperson said: “The UK has a robust food supply chain and we do not anticipate any issues ensuring that Christmas drinks are on the table.”

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