The platform is a fertile audio environment, which represents a shift for many marketers who are used to turning off audio in order to extend their messages to a wider range of people.
According to the platform, 88 percent of its users consider voice to be essential to the in-app experience. While 73 percent are more likely to stop and look at ads with audio. Which makes it a major consideration for brand content campaigns.
We offer 6 Certified Voice Partners who can help brands build voice strategies. Plus our commercial music library. Featuring over 150,000 royalty-free audio clips from emerging artists and top-notch music houses.
“We are excited to connect brands with trusted partners who can help them tap into the unique capabilities of TikTok’s audio environment at scale,” she added.
TikTok’s new Voice Partners offer solutions within two sub-disciplines – “Custom Voice” and “Subscription Voice”.
Also Read: The Complete Guide to Tik Tok Marketing
Tik Tok expands its marketing partners program
Custom Audio partners, including KARM, MassiveMusic, and The Elements, are able to create custom tracks designed to spark community engagement, with expertise in building audio for platform-specific tag challenges and video campaigns.
Meanwhile, Subscription Voice partners offer flexible music offerings via monthly, yearly or project-based licensing plans. Partners in this category include Epidemic Sound, SongTradr, and UnitedMasters.
The platform says many brands have had strong results from campaigns that are compatible with audio. Including ASOS online fashion store. Which found through the Brand Impact Study that the campaign achieved a 25 percent increase in brand awareness.
And on a global scale. The branded Hashtag Challenge Plus contest recorded more than 1.2 billion video views in just 6 days. With 488,000 videos created and 167,000 users.
Moreover, the creative and collaborative nature of the platform is compatible with this type of approach, inviting the platform community to participate in the promotion. And that’s in lieu of more distracting campaigns.
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