The millionaire restauranteur behind pricey steakhouse chain Nusr-Et has sparked criticism after sharing a video of a recent reunion with his mother – prompting social media users to ask why she still lives so modestly, despite his immense wealth.
Turkish-born Nusret Gökçe, 38, better known as Salt Bae, became famous several years ago, after a video featuring his unusual steak seasoning method went viral – and is now said to be worth as much a £44 million.
He now owns more than 15 restaurants in cities around the world, including Dubai, Miami, and London, with celebrities including Conor McGregor, P Diddy, David Beckham and Leonardo DiCaprio said to be fans of the brand.
Nusret, who is set to leave London for Saudi Arabia, Dishes at his eateries are notoriously expensive, with one gold-covered steak at his London eatery reported costing over £1,400.
The millionaire restauranteur shared a video in which he embraced his mother, who he said he hasn’t seen for two years
Despite this, the reunion video he shared – which showed him embracing his mother, before the pair sat on the sofa for a cosy chat – appeared to show his parents’ home as somewhat modest.
Salt Bae, who he said he hasn’t seen his mother for two years, shared the clip on Instagram, simply captioning it ‘I saw my mother after two years.’
It has garnered more than 4 million views in just 15 hours, and thousands of comments, both positive and negative, with many suggesting the star should spend some of his millions on a new home for his mother.
One wrote: ‘You have so much money how comes your mother is not living in a mansion?’
Another added: ‘After 2 years??!!!! Why??!!!! & why you don’t buy a better house for your parents. You are wealthy now!!’
The video prompted criticism, with many asking why the millionaire hasn’t bought his mother a new home
A third chimed in writing: ‘Buy your mom a new house!! What a shame !!!!!!!!! Do something for her!!! She’s not living! Too bad for her to see son having all this money not visiting her and letting her stay at a house like this.’
That wasn’t the only negativity levelled Salt Bae, with Instagram users also blasting his sartorial choices, questioning why he didn’t take off his sunglasses for the visit.
A number of commentators were critical of the star, saying he should have taken off his sunglasses for the reunion
One wrote: ‘Baba. when I’ll see you!!! Take off your glasses, it’s mom.’
A more aggressive comment read: ‘Take off your f****** glasses in front of mom.’
Another said: ‘Wtf (sic) man. Take ur glasses off. Button up that shirt. U got so much money. Visit ur (sic) mom every month. Shame.’
However, some posters were more positive, with some defending the famous chef, and others praising the close bond he appears to share with his mother.
Some of the comments on the video were more positive, with people praising the bond between mother and son
One fan suggested: ‘Maybe she’s happy in her home. Don’t be so quick to judge.’
And one said: ‘Beautiful…a true love between mother and son.’
Another Instagram user wrote: ‘You are a very worthy son of your parents! And good luck in your work.’
Salt Bae’s London eatery has recently received a slew of negative reviews on TripAdvisor, prompting the site to temporarily suspend new write-ups
The chef is famous for his flamboyant cooking style, with videos of his salt-sprinkling technique getting significant attention online
Salt Bae’s London eatery has come in for considerable criticism recently, with people branding the food and service ‘shocking’
The comments on his Instagram video aren’t the only criticism Sat Bae has faced recently. The London branch of his eponymous restaurant Nusr-et at the Park Tower Knightsbridge Hotel, which he opened earlier this year, has received a slew of bad TripAdvisor reviews since its launch.
The poor ratings means the glitzy Knightsbridge eatery is now ranked at number 20,491 out of 23,811 in the capital on TripAdvisor.
Among the negative comments, the diner was branded ‘an insult to humanity’, and ‘absolutely shocking’.
As a result of the influx of negative reviews, TripAdvisor has temporarily suspended new write-ups for the restaurant, adding that it believes many of the ratings may not reflect first-hand experiences.