Jeremy Clarkson enjoyed the refreshing taste of his beer Thursday night as he celebrated the launch of his latest business at Diddly Squat Farm.
His girlfriend, Grand Tour host Lisa Hogan, 61, joined the defining moment, which comes decades after he was told at school that he “couldn’t organize ap*** up at the brewery.”
Jeremy will be selling his new beer, Hawkstone, in the store at Diddly Squat Farm, where his adventures have been the subject of a successful Amazon Prime series.
Congratulations: Jeremy Clarkson enjoyed the refreshing taste of his beer Thursday night as he celebrated the launch of his latest business on Diddly Squat Ranch
The stars of the show came out strong in support of Jeremy on Thursday night.
His Irish girlfriend Lisa joined the announcer, who wore a khaki jacket and jeans, which were wrapped in a warm hat and scarf.
Caleb Cooper, whom Jeremy affectionately calls “the tractor driver,” was also on hand to call in at the launch.
Last laugh: He’s joined by his girlfriend, Grand Tour host Lisa Hogan, 61, who celebrates a milestone that comes decades after he was told at school he “couldn’t organize ap*** up at the brewery.”
Wow: Jeremy will sell a new brewer, Hawkstone in-store on his Diddly Squat farm, whose adventures have been the subject of a successful Amazon Prime series.
Sweet: And the stars of the show came out strong to support Jeremy on Thursday night
The former Top Gear host appeared in his element stacking crates of beer at the brewery.
Speaking to The Sun, Jeremy admitted that his marketing ideas had been shot down, mocking his mantra encouraging alcoholics to try deactivation by the Advertising Standards Authority.
“If you’re an alcoholic, don’t fight it, feed it,” he admitted, “it fell to the regulator.”
There is a lot you cannot say. For example, “This is a delicious breakfast beer” – they will not allow it. It is very boring. Basically, all I’m allowed to say is, “This is beer.”
Impressive: Jeremy couldn’t resist pretending to take a picture on his Lamborghini tractor
The barley is grown on his farm, and the beer will be available for sale online and in Jeremy’s farm shop, but he hopes it will eventually be stocked in pubs and supermarkets.
The star admitted he was inspired to launch the new project after being told at school he “can’t organize ap*** up at a brewery”.
‘I wanted to have a brewery so I could have a place inside. Now I can go back to my old job teacher and say, “Do you see? I told you I could do it!” It is a well made beer. I’m out for world domination. Nothing less will do.
A sweet taste for success: The presenter, who cut a casual character in a khaki jacket and jeans, proudly displayed his Hawkstone beer
Diddly Squat Team: Caleb Cooper, whom Jeremy affectionately calls “tractor driver,” was also there to ring in the launch
Beer could indicate more disaster on the farm, though, as viewers of his popular Amazon Prime show Clarkson’s Farm have witnessed. The second series is currently being filmed, and Jeremy said brewing his own beer made his antics worse ten times.
“I’ve had many accidents on the tractor,” he admitted. “Last night I slept in bed at two in the morning and I asked Lisa if I had a good day and I said, ‘Yeah, it was great.’ The next morning Lisa came over and told me there was destruction outside. The gate posts were knocked, the boxes all over Place, the barn door crashes.
It’s like that part in The Wolf Of Wall Street when he thinks he didn’t have an accident. Now we have our own beer, the chance of accidents has gone through the roof.
Back in 2017, Jeremy cut back on his drinking after a fatal bout of pneumonia and septicemia.
Serious work: The former Top Gear host appeared in his element stacking crates of beer at the brewery
Jeremy, who lives on the farm with his girlfriend Lisa, 46, told The Sun: “Lisa and I drank ourselves silly.
When you’re planting, it’s the pleasure of the sun setting, leaning on a fence, looking at your sheep or your crops, or watching the seasons change.
Did it make me fitter? No. The other thing about farming is how automated it is, you don’t have to walk anywhere, you just drive everywhere it’s cool. I am not fit at all.
Although Jeremy has owned Diddly Squat Farm since 2008, he’s only been running it for the past two years.
Business: Beer could signal more disaster on the farm, though, as viewers of his popular Amazon Prime show Clarkson’s Farm have witnessed.
One to watch: Series two is currently being filmed, and Jeremy said brewing his beer made his antics worse ten times