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Ikea is offering a 107-square-foot home in Tokyo for $1 a month


IKEA Now Makes Apartments: Swedish Furniture Chain Offers a 107-square-Foot Home in Tokyo for $1 a Month (But You Don’t Have to Assemble It Yourself)

  • IKEA will rent a small apartment in Shinjuku, Tokyo for less than $1 a month
  • The space will be 107 square feet available for one tenant until January 15, 2023
  • The small room has shelf space, a kitchenette and a washing machine










Swedish furniture giant IKEA will rent a small apartment in Tokyo, Japan for 99 yen ($0.87) per month — bills not included.

Only one of the 107-square-foot rooms will be available as part of a marketing gimmick for the Swedish furniture giant, and it’s located in Tokyo’s bustling nightlife district of Shinjuku.

The apartment, fully furnished with the company’s furniture, will be rented from December 15, 2021 until January 15, 2023.

The company’s website boasts that the key to a small apartment is optimizing “vertical space” in order to “unlock the possibilities of a small room.”

Only one of the 107-square-foot rooms will be available as part of a marketing gimmick for the Swedish furniture giant.

Only one of the 107-square-foot rooms will be available as part of a marketing gimmick for the Swedish furniture giant.

The apartment, fully furnished with the company's furniture, will be rented from December 15, 2021 until January 15, 2023.

The apartment, fully furnished with the company’s furniture, will be rented from December 15, 2021 until January 15, 2023.

The Ikea room has a small desk and sofa, and has an upstairs area that is accessed by a small staircase.

The Ikea room has a small desk and sofa, and has an upstairs area that is accessed by a small staircase.

The retailer is accepting applications for renters, who must be over 20, through December 3. Prospective tenants can apply by signing up for an Ikea family profile.

The Ikea room has a small desk and sofa, and has an upstairs area that is accessed by a small staircase.

There, those staying can relax in a bedroom decorated with warm motifs.

The modest dwelling is also equipped with shelving space, a small wardrobe, a washing machine, a kitchenette and a bathroom with toilet and shower.

IKEA has also released pictures of what a room looks like without any furniture inside

IKEA has also released pictures of what a room looks like without any furniture inside

The company’s website boasts that the key to a small apartment is optimizing “vertical space” in order to “unlock the possibilities of a small room.”

To advertise the Tiny Home campaign, Ikea created a mascot – a shark real estate agent named Blåhaj who “only loves small rooms.”

The retailer even created a series of small videos showing Blåhaj’s quest to create a tiny apartment in the ad.

The apartment, fully furnished with the company's furniture, will be rented from December 15, 2021 until January 15, 2023

The apartment, fully furnished with the company’s furniture, will be rented from December 15, 2021 until January 15, 2023

Swedish furniture giant Ikea will rent a tiny apartment in Tokyo, Japan for 99 yen ($0.87) per month - bills not included

Swedish furniture giant Ikea will rent a tiny apartment in Tokyo, Japan for 99 yen ($0.87) per month – bills not included

The mascot can be seen in IKEA stores in Shibuya, Harajuku or Shinjuku and will display the best in-store items for small urban spaces for shoppers until December 3.

Small apartments are incredibly popular among renters in their twenties and thirties in Japan.

A country real estate company called Spilytus operates the Ququri collection of apartments that are just 49.94 square feet in size.

In February 2020, most of the 1,200 homes were rented out, SoraNews24 reports, and the popularity doesn’t seem to be waning.

Tokyo is the most populous prefecture in Japan, with a population density of 6,158 people per square kilometer according to the Tokyo metropolitan government.

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