Instagram has changed a lot in recent years. The social network was just dedicated to sharing photos before Facebook acquired it in 2012 for $1 billion.
The platform has got a large number of features and characteristics. It has turned into an integrated social networking platform with the features of communication between users, using the browser version more effectively. And more.
In addition to all of the above, the search and discovery features on Instagram have greatly improved. As the platform will be smarter in communicating to the user what they are actually looking for. This is according to the director of Instagram, Adam Mosseri, on post modern.
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Search via Instagram
The latest update to Instagram search takes care of getting the user what they are actually looking for while protecting them from any fake or inappropriate content.
When you search for a word on the platform, the first thing that will happen is to rearrange the search results based on their relationship to the same user. The platform relies on a large amount of data it possesses about its users to improve this feature.
Mosseri talked about some of the factors that go into the order of search results, and the first and most important factor, of course, is the text that is written in the search box. Once the user starts typing, Instagram will start matching the typed text with different search results including usernames, places, text within posts on the platform, and more.
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The Platform depends on other factors such as user activity on the Platform. That is, the search results may differ based on the accounts the user follows, the photos they viewed, the type of content they prefer, and more.
New updates to search features take other things into account. Like the popularity of the content being searched for. So if the user searches for a famous name, whether it is for a user, a football club, or a TV show, the platform will get him what he wants faster.
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Security within search
Instagram introduces a smart feature within its search engine updates. It will prevent accounts that are posting misleading or random content from appearing when you search for them.
In order for the user to access these accounts, he will have to type the username in full and correctly. But if he misses a letter or a sign, he will not reach him.
Instagram tries to moderate its search results for sensitive topics and content that it considers harmful to some users. Relying on more accurate measurements of the harmfulness of these types of content.
In general, the platform removes accounts, posts, and hashtags – that is, hashtags – that violate its rules of use.
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How to appear at the top of search results
Adam Mosri provided some notes showing the user how to appear on top of search results. The most important of which is to write a correct name for the account, which should be related to the type of content that the account is providing.
This is in addition to relying on appropriate tags and appropriate keywords within the Bio field on all accounts. Since these tips come directly from the platform administrator, users should take them into account.
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