Reports and opinions about Apple’s behavior with app developers have proliferated in recent weeks. Especially after the legal conflict that took place between her and Epic Games. Which originally started after Apple banned the game Fortnite when it allowed third-party payments.
The competent US court ruled the case for the first time in a short time. Based on its ruling, Apple will have to change the App Store significantly, while Epic Games will not be able to make Fortnite available again on iPhones and iPads, until now.
Undoubtedly, the event received its share of media coverage and opinion articles. As you can expect, not all of the media had a single opinion on the matter.
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And each user can have his own opinion in answering the question “Does Apple complain about app developers?”. Indeed, Apple has officially announced its intention to make huge changes to the App Store, something that it was actually forced to do after the court ruling.
But on the other hand, the interpretation of the term “huge change” is very relative. Whereas, even if Apple paid developers $100 million, which is a lot for most people, that’s nothing out of the $21.7 billion that Apple earned in the last quarter alone.
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Has Apple wronged app developers?
Apple charges 30% of all payments and sales made through the App Store platform. Which is one of its most important “services” in fact. The impact of the event is given by the example of a start-up game development company. Imagine that a company we call X has developed an excellent game, and has spent millions on the development process to get to the final product.
Now the company needs to recover its investment, and here Apple punches it in the face by taking 30% of its profits. Apple takes this percentage only because it offers and sees the platform, which is the App Store platform.
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And the last point brings us to the other side completely. It is Apple’s right to take all this percentage, because without it, that company would not have been able to spread its game among millions of users, given that there are more than a billion active iPhones around the world, in addition to iPads of course.
And soon, according to the new laws, the Cupertino giant will be forced to allow additional payment methods within applications and games. Perhaps this will make her think of another way to profit from the applications and games she hosts and reach millions of people.
Perhaps Apple was largely intransigent when it made it clear that it would “not ban” developers who would try to promote third-party payment methods when they became available. This was met with many criticisms from the developers on the one hand, and from the followers of the issue on the other.
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No one can deny that the case has moved in this way once it is linked to the idea of “monopoly”. It is an idea rejected by all sides. But the trajectory of the case was not much affected by this point. Otherwise, the US court would have required Apple to make third-party stores available on iOS.
Without a doubt, the company sees that it does not oppress the developers, and on the other hand, the developers see that they are wronged. As for regular users, especially those who do not follow the technical field, they are mostly not interested in the whole thing. They will likely continue to use the App Store’s built-in payments system.
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