Most of the Internet users around the world rely on the Google search engine because of the accuracy of its results and ease of use. However, it is not the only one, as Microsoft offers an engine research Bing too. Along with other search engines like DuckDuckGo, which is known for its keen interest in privacy.
There are also many search engines available in different markets around the world to compete with Google. Of course, the American giant would not like to lose even one user to these competitors. Therefore, it is fighting hard to stay ahead.
The company pays huge sums to make its own search engine the default engine on Apple products. Such as iPhone phones and iPad tablets. In 2020, the company paid Apple up to $10 billion for this purpose.
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Google monopolizes search on Apple devices
The company paid a huge amount in 2020 as previously mentioned. But according to a recent report issued by one of the analysts, this amount may jump to reach 15 billion US dollars in the current year 2021.
According to the same source and other sources, this amount may reach between 18 and 20 billion US dollars in 2022. This means that the amount increases by a very large percentage.
Google pays all these sums to monopolize searches on iPhones, iPads, and even Mac computers. There is no doubt that the company is willing to pay more in order not to lose more than one billion active Apple devices. However, other sources see the opposite.
The company also has to pay for this acquisition. Since, if it does not pay, Microsoft will undoubtedly make its bid to Apple. Especially after it suspiciously sympathized with the Australian government in an attempt to replace Google’s search engine with its own.
Read also: Microsoft plans to oust Google and Facebook in Europe
Other analysts believe that Google itself may stop cooperating with Apple in this regard. Because this deal is undoubtedly very expensive. On the one hand, on the other hand, the company suffers from monopoly problems and issues in many countries around the world, and this deal does not help it in this regard.
It is reported that several reports have confirmed that Apple is developing its own search engine. However, the company needs many years of development to reach the same level as Google, despite its ability to spend.
Google also pays Mozilla up to $500 million annually to make its search engine default on Firefox on all platforms. Interestingly, this amount represents most of the company’s profits.
Also Read: Everything you need to know about the DuckDuckGo alternative to Google