From ‘wags to riches’: How footballers’ wives can earn £878,000 for a single Instagram post
It appears that the girlfriend of Manchester United star Cristiano Ronaldo is on the verge of ousting Victoria Beckham from WAG’s most liked list on social media.
Georgina Rodriguez has 28.7 million Instagram fans globally and, according to research, can command a fee of £860,448 per ad posted on her social media site – a staggering £350,000 more than what her partner earns per week.
A study revealed that 15 years after becoming a World Cup soccer queen during the World Cup in England, residing in the German town of Baden-Baden, 47-year-old Beckham – who has 29.2 million followers on Instagram – is at risk of being ousted from Louboutin’s shoes.
It also shows how overseas WAG groups like Spanish model Rodriguez, 27, who promotes SheGlam cosmetics and Alo Yoga clothing, dominate Instagram just as their foreign partners influence the Premier League.
The girlfriend of Manchester United star Cristiano Ronaldo is preparing to sack Victoria Beckham from WAG’s most accepted list on social media
Of the top ten, only four are British women – Victoria Beckham, Perrie Edwards, Colin Rooney, and Rebecca Vardy.
The designer, Beckham, whose husband David retired from football in 2013, only uses her account to promote her own fashion. But at market prices, she can fetch £877,920 per ad slot.
Ben Davies, of 101greatgoals.com, who commissioned the study, said she “had better have stayed on her toes,” adding, “Georgina Rodriguez is hot on her heels and looks like she’s going to take the top spot soon.”
The industry pay rate for a product placement post is £300 per 10,000 followers. In the past six months, only two WAG groups ranked in the top ten by the study have used Instagram to showcase products – Ms Rooney and Zolay Pogba.
Georgina Rodriguez has 28.7 million Instagram fans globally and, according to research, can command a fee of £860,448 per ad posted on her social media site – a staggering £350,000 more than her partner earns in a week. .
In third place was Little Mix singer Ms Edwards, 28, and partner of Liverpool midfielder Alex Oxlade-Chamberlain. With 13.8 million followers, her earning potential is £413,557 per ad – half of what Beckham could ask for but still more than three times her partner’s weekly wage. Mrs. Edwards Disora luxury clothing plugs.
Behind her is former French TV star Melanie Martial, 30, the wife of Manchester United striker Anthony Martial, who advertises Lounge underwear. With 3.5 million followers, she can earn £104,306 per ad.
At number five is model Marta Diaz, 21, and partner of Tottenham Hotspur star Sergio Reguilon, who has 2.9 million followers and delivers Fanta drinks. Using the industry rate of 3p per follower, she can command £87,816 per post. Spanish left-back Reguilon is said to be making £50,000 a week.
However, Dominic Celica, social media expert at marketing specialist XLMedia, said WAGs could earn more, explaining that when The X Factor had 14.6 million viewers – half the total after some WAGs – it cost ITV about £200,000 each. 30 second ad.
He added, “Because an Instagram post does not put you at risk of missing out – unlike a TV ad – and lasts more than 30 seconds…it’s a great data-driven way to build brand awareness, credibility and future sales. It’s an incredibly pure form of direct marketing – like fishing in a barrel.