Facebook expands the experience of reducing political content in its News Feed. and in Update For its February blog post, the company said it has seen positive results in reducing this content for some users in a few countries.
The strategy test is now being expanded to include Costa Rica, Sweden, Spain and Ireland. The new platform test includes changing the signals you prefer when promoting content.
These efforts are part of a gradual effort by the platform to make its users’ experiences less political and controversial.
“Some engagement signals can better indicate which posts people find more valuable than others,” wrote the Director of Product Management.
“Based on this feedback, we are gradually expanding some tests to reduce focus on signals such as how likely someone is to comment or share political content.”
Conversely, Facebook weighs more heavily on signals such as how likely it is to provide us with negative comments on posts about political topics and current events.
The Company acknowledges that this may affect public affairs content and reduce traffic to news publishers. It plans to gradually and systematically roll out these tests in the coming months.
The platform began policy mitigation tests in February for some users in Canada, Brazil, the United States and Indonesia.
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Facebook expands policy reduction plans
The platform said in January that it would stop making recommendations for users to join civic and political groups.
She later announced that it emphasizes inspirational, upscale posts and provides more avenues for people to openly point out what they don’t like. Rather than making the platform infer this from usage patterns.
These changes come amid a discussion about the most important types of interactions across the platform. Commenting and sharing are some of the rare interaction signals that third parties can measure, and they overwhelmingly indicated that political content dominates people’s interactions across the platform.
But the company rejected this framing, saying that the political content was tangential to most people’s experience. It makes up only 6 percent of the typical news feed.
After the 2020 election, the platform attempted to limit the amount of political content users interact with. But it continues to be regularly criticized for the amount of political misinformation it disseminates.
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