Facebook has revealed a new report via its Transparency Center. This reveals the report About the most popular content on the platform during the first half of 2021.
Perhaps one of the most important reasons for publishing this report is Facebook’s assertion that no political content is among the most popular content on the platform. This is something Facebook has been trying to prove for a long time.
The last report came in 20 pages. It has caused many questions from followers, although it was originally intended to reduce the number of questions.
It was revealed in the report that the most viewed link on the platform was from a mysterious site linked to former Green Bay Packers players. However, this link alone has attracted more than 90 million views. This is despite the fact that the page through which the link spread has only a few thousand followers.
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Transparency on Facebook
The report also includes links to e-commerce platforms that appear to be fake. Such as CBD stores or whimsical designer clothes. Besides, funny GIFs are among the most popular links.
And as we might expect. The report was devoid of most political content, which is of course intended by Facebook. In an attempt to demonstrate that users’ home page does not usually contain political content, especially rhetorical or misleading content.
A few days after the new report was published, the New York Times reported that it had discovered that the company had prepared a different version of this report. However, she retracted its publication. As the most viral link in this report was a story from the Chicago Sun Times about a doctor dying from a COVID-19 vaccine.
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Facebook has received dozens of criticisms for this report. Since it does not provide any useful information nor does it imply any transparency on the part of the company. Especially after what the New York Times revealed.
For researchers trying to study how information travels on Facebook, the company didn’t help them either with its latest report. Since the information in it is not exhaustive.
Some researchers described the new report as scattered pieces of data that are not useful to anyone trying to study or rely on them in general. AndI said Researcher Laura Edelson of New York University explains that Facebook does not provide any way to verify the information in the report. And it wants users to believe it without evidence.