A mom is blasting Target for selling clothing that are more revealing for little girls versus little boys – while showing off the shocking difference between the knee-length shorts offered to male children compared to the teeny-tiny ones made for female children.
Meredith Alston, who is based in the U.S., was stunned when she went to Target to purchase clothing for her three young daughters and noticed that the items sold in the little girls’ section were far less ‘practical’ and ‘functional’ than what was offered in the boys’ section.
She pointed out that male clothing came with more pockets and reinforced knees, while female garments didn’t offer the same ‘durability.’
She also claimed that girls’ attire at Target is often made ‘tighter’ and shorter’ than the clothing sold to boys, which she said could result in severe ‘consequences’ for them down the line, like being dress-coded at school.
She took to TikTok to share her frustrations, and her videos quickly went viral, gaining hundreds of thousands of views and sparking passionate conversation in the comments’ section.
A mom is blasting Target for selling more revealing clothes to little girls versus young boys
She showed off the shocking difference between knee-length shorts offered to males compared to the teeny-tiny clothes made for females
Meredith Alston went to Target to purchase clothing for her daughters, and noticed the items sold in the little girls’ section were less ‘practical’ and ‘functional’ than what is offered to boys
She also claimed that girls’ attire is often made ‘tighter’ and shorter’ than the clothing sold to males, which she said could result in severe ‘consequences’ for them down the line
‘Target, if you’re listening, I need to ask you a question. My daughter needed some new pants for school – so in the girls’ section, we [found] these nice, stretchy, airy, thin leggings,’ she began in one of her clips, while showing off a pair of tight navy blue girls’ pants.
‘Now, let’s look as what the boys have. These are durable, they have an adjustable draw string, and these have reinforced knees so they don’t fall apart every month,’ she continued, while displaying a pair of looser boys’ cargo pants.
In another video, Meredith said that she couldn’t find one single pair of pants in the girls’ section that came with extra fabric in the knees like the boys’ pants did.
‘I didn’t see any pants or leggings in the girls’ section that had reinforced knees. They have what they call a “durable knee” made of “tough cotton,” which is just 95 per cent cotton and five per cent spandex,’ she said, adding that ‘there were a lot of options’ in the boys’ section.
Many commenters were angered by Meredith’s observations and called Target out, with one writing, ‘@Target, we need answers.’
‘My son has never ruined a pair of pants… My daughter blows out every knee. Now I know why,’ added another person.
The clothes for girls didn’t just have traditionally ‘girly’ designs – they also had a different fit
She took to TikTok to share her frustrations, and her videos quickly went viral – gaining hundreds of thousands of views and sparking a major debate between people on the internet
In one video, Meredith claimed she was only able to find ‘thin leggings’ in the girls’ section, compared to the more ‘durable’ pants sold to boys, which had an adjustable draw string and reinforced knees
Meredith stated that she couldn’t find one single pair of pants in the girls’ section that came with extra fabric in the knees like the boys’ pants did
Someone else said: ‘The boys’ pants are like twice the price too.
‘Why are girls 3T shirts cut smaller than boys 3T shirts?’ asked a different user. ‘Why are girls shorts shorter?’
‘Girls clothes are the worst,’ read a fifth comment. ‘I feel bad sending my daughter to school in the winter in leggings. They are not warm!’
Others defended the brand and encouraged Meredith to simply shop in the boys’ section instead if she was unsatisfied with the options for girls.
‘Then buy her boy pants if you have issue with the girl pants, literally no one is stopping you,’ replied one person.
‘Your daughter can wear those same “boys'” pants and they look super cute,’ agreed another.
‘Buy the boys’ pants, problem solved,’ read a different comment.
However, Meredith explained in a third TikTok video that she was more than willing to buy her daughters boys’ clothing, but said she shouldn’t have to.
She stated: ‘The issue is not that I cannot buy her boys pants, the problem is that the clothes that are available for girls, that are made and marketed for girls, are not as durable, functional, or practical as the boys clothes are.
Many people were angered by Meredith’s observations and took to the comment section of her videos to call Target out, with one writing, ‘@Target, we need answers’
Others defended the brand and encouraged Meredith to simply shop in the boys’ section instead if she was unsatisfied with the options for girls
‘The point is that there should be more options for my daughter that are not just skin tight leggings.
‘Target could make the same exact thing that they have available for boys for little girls, it’s not preposterous.
‘They could make it in a way that would fit a little girl better because the clothes in the boys section, they aren’t made for little girls so they don’t fit the same – the sizes aren’t the same, it’s not like a one to one match.’
In other videos, the mom-of-three held up various pairs of shorts made for both genders of the same age, and compared their dramatically different lengths.
The shorts designed for males appeared to be much longer, and had more pockets, while the ones made for females were a lot more revealing.
However, Meredith explained in a third TikTok video that she was more than willing to buy her daughters boys’ clothing, but said she shouldn’t have to
‘These are for the same age group, size medium, ages seven to eight,’ she said, while holding up two different pairs of shorts.
‘I don’t have to tell you which pair was made for girls and which was designed for boys.
‘Just look at the length, the tiny little pockets, as if girls don’t have s**t they want to put in their pockets, like they don’t collect things.
‘This matters because who’s gonna be dress coded and told that their shorts are too short. And don’t tell me to just shop in the boys’ section, that’s not what this is about.’
She continued, ‘Look how many pockets and extra fabric the boys shorts have versus the girls – and yet, the boys are somehow cheaper.
In other videos, the mom-of-three held up various pairs of shorts made for both genders of the same age, and compared their dramatically different lengths
The shorts designed for males appeared to be much longer, while the ones made for females were a lot more revealing
‘These longer shorts, with pockets, are somehow $6 compared to these barely-functioning $8 shorts for girls.
‘And don’t say I’m just digging for these comparisons, trust me, you don’t have to dig at all.’
Meredith pointed out that girls often face ‘real world consequences’ based on the way they dress ‘from a young age,’ including ‘dress code violations’ at school.
‘What actually concerns me is the severity of the consequences girls face for their clothing,’ she explained.
‘Children, largely girls, continue to be removed from their classrooms for violating their school’s dress code policies.
‘Girls face barriers to accessing clothing that is functional, durable, practical, and in keeping with their school’s dress code policies.’
In one final video, the TikToker addressed people who were criticizing her for speaking out about the issue – specifically, those who complained that girls have many more options when it comes to their clothing than boys do.
‘I think that the mothers who are commenting on my post telling me to stop complaining, who are saying that girl moms have it so easy, perhaps haven’t had to consider the consequences their children might face because of the shorts that they’re wearing,’ she responded.
She also pointed out that the ‘longer shorts, with pockets’ were somehow cheaper than the ‘barely-functioning’ shorts for girls
Meredith claimed that girls often face ‘real world consequences’ based on the way they dress ‘from a young age,’ including ‘dress code violations’ at school
‘But the consequences that my daughters face are worth talking about at the very least.
‘In a perfect world, clothing that’s designed for small children would serve the same purpose, regardless of who it’s made for.
‘It would keep them warm in the winter and cool in the summer, it would protect them from getting sunburnt, but when that doesn’t happen, it’s worth talking about.’
She concluded: ‘We are entitled to call out injustices and inequities that we see and experience.
‘Our daughters are entitled to respect and dignity and safety, and to be treated like children.
‘And don’t worry, no one is saying that anyone is more or less entitled to any of those things.
‘We would just appreciate clothing for ourselves and our children that’s designed to function just as well for clothing that’s designed for boys and men.
‘You don’t have to be a parent to care about this issue, and you certainly don’t have to have a daughter to know that what women wear is used as a weapon against them.’
DailyMail.com has reached out to Target for comment.